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  • Emily Van Buuren

Hit A Slump on Content? Check Out Our 10 Fresh Approaches To Keep Your Account Current!

In today's digital world, regularly creating interesting content is crucial for growing your business. Content is key to your marketing strategy. It helps bring in new customers, keeps them interested, and turns them into loyal fans, building strong relationships along the way.

Yet, many businesses struggle with finding new content ideas that resonate with their audience. To help you overcome this challenge, we’ve compiled a list of ten innovative content ideas. These ideas will not only enhance your social media marketing and email marketing efforts but also drive overall business growth.

1. Behind the Scenes

  • Taking your audience behind the scenes can significantly humanise your brand. Showcasing how your products are made or giving a glimpse into your daily operations fosters transparency and trust.

  • Behind-the-scenes content also allows you to highlight the hard work and dedication of your team. This can be particularly engaging on platforms like Instagram and Facebook, where visual storytelling thrives. It is a great way of providing unique content that differentiates you from competitors.

2. Customer Testimonials and Case Studies

  • Customer testimonials and case studies are powerful tools for building credibility and trust. By sharing real-life success stories, you demonstrate the tangible benefits of your products or services.

  • This type of content is highly versatile.Featuring testimonials in your email marketing campaigns can enhance their impact, driving higher engagement and conversions.

3. Educational Content and How-To Guides

  • Providing educational content positions your business as an authority in your industry. How-to guides, tutorials, and explainer videos are excellent ways to offer value to your audience while subtly promoting your products or services.

  • Educational content can be tailored to different platforms. For instance, detailed blog posts can drive organic traffic to your website, while shorter, bite-sized tips can perform well on social media. This strategy not only engages your audience but also boosts your search engine rankings.

4. Industry Insights and Thought Leadership

  • Sharing industry insights and thought leadership content helps establish your brand as a leader in your field. Write about the latest trends, future predictions, or your professional opinions on relevant topics.

  • Thought leadership content can be shared through blogs, LinkedIn articles, or even webinars. By showcasing your expertise, you can attract a more engaged and loyal audience, ultimately driving business growth.

5. Interactive Content

  • Interactive content, such as polls, quizzes, and surveys, can significantly boost engagement on your social media channels. These types of content invite your audience to participate actively, making the interaction more memorable.

  • A simple Instagram poll about your latest product can provide valuable feedback while increasing user interaction. Interactive content also enhances your social media marketing strategy by encouraging shares and expanding your reach.

6. User-Generated Content

  • User-generated content (UGC) is a goldmine for businesses. Encouraging your customers to share their own experiences and tagging your brand can create a wealth of authentic content.

  • UGC not only builds community but also acts as social proof, influencing potential customers. Highlighting UGC on your social media or website can also reduce content creation workload while fostering a sense of loyalty and connection with your audience.

7. Seasonal and Topical Content

  • Creating content that aligns with current events or seasonal trends can capture the timely interest of your audience. This approach makes your content relevant and increases its likelihood of being shared.

  • Seasonal content can be planned in advance to align with your overall marketing strategy, ensuring timely and effective execution.

8. Live Videos and Webinars

  • Live videos and webinars offer real-time engagement with your audience. They provide an opportunity to interact directly, answer questions, and provide valuable insights.

  • Going 'live' on Facebook and Instagram is perfect for this type of content. Live sessions can be repurposed into blog posts or short clips, extending their value. This dynamic content strategy can significantly enhance your digital marketing efforts.

9. Infographics and Visual Content

  • Infographics are an excellent way to present complex information in a visually appealing format. They are easily shareable, making them perfect for social media marketing.

  • Creating infographics that highlight key statistics, processes, or tips related to your industry can attract a wide audience.

10. Collaborations and Influencer Partnerships

  • Collaborating with influencers or other businesses can introduce your brand to new audiences. Partnering with influencers who align with your brand values can amplify your reach and credibility.

  • These partnerships can take various forms, from sponsored posts to co-hosted events or giveaways. Leveraging the follower base of influencers can drive significant traffic and engagement, enhancing your overall digital marketing strategy.

By incorporating these 10 content ideas into your marketing strategy, you can keep your audience engaged and grow your business. Whether you're posting on social media, sending out emails, or running ads, fresh content is key to keeping your audience interested and coming back for more.

Shoot us an email at or schedule a call through our website to learn more about marketing your business on socials and how we can help your business elevate itself in the digital space.

Emily Van Buuren, Digital Marketing Strategist


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