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  • Will Staber

How does Facebook Retargeting ACTUALLY Work?

Have you ever browsed an online store or viewed a product on a website, only to see ads for that same product or similar ones on your Facebook feed later?


That's Facebook retargeting at work. In this article, we'll take a closer look at what retargeting is and how it works on Facebook.


Let's delve into:

  • What Facebook retargeting is

  • How Facebook retargeting works

  • Why Facebook retargeting is so effective


What is retargeting?


Retargeting is a digital marketing strategy that allows advertisers to target users who have previously interacted with their website or products. When someone visits your website or interacts with your content in some way, a cookie is placed on their browser.


This cookie then allows you to display effective targeted ads to that user as they browse the web, including on social media platforms like Facebook.


neon sign filled with advertisements

How does Facebook retargeting work?


Facebook retargeting works by using the Facebook pixel, which is a piece of code that you place on your website. The pixel tracks user behavior on your site, such as what pages they visit and what products they view. When a user visits your site, the Facebook pixel places a cookie on their browser, which allows you to show them targeted ads on Facebook later.


Here's an overview of how the process works:


1) A user visits your website - When someone visits your website, the Facebook pixel places a cookie on their browser.


2) The user leaves your website - If the user doesn't make a purchase or take another desired action on your site, they leave and continue browsing the web.


3) The user sees your ad on Facebook - Later, when the user is browsing Facebook, they see an ad for your product or service, reminding them of their previous interaction with your brand.


4) The user returns to your website - If the user clicks on the ad and returns to your website, the Facebook pixel tracks that interaction and can continue to show them targeted ads based on their behavior.


Facebook logo

Why is retargeting effective?


Retargeting is effective because it targets users who have already shown an interest in your brand or products. By reminding them of their previous interaction with your brand, you increase the likelihood that they will return to your site and complete a desired action, such as making a purchase.


Retargeting also allows you to segment your audience based on their behavior on your site. For example, you can create separate retargeting campaigns for users who have viewed a specific product or category, or for those who have abandoned their shopping cart.


looped rope

Facebook retargeting is a powerful digital marketing tool that can help you reach users who have previously interacted with your website or products. By using the Facebook pixel and tracking user behavior, you can show targeted ads to users as they browse the web, increasing the likelihood that they will return to your site and complete a desired action.


If you're not already using retargeting as part of your marketing strategy, it's worth considering as a way to boost conversions and increase ROI.


Shoot us an email at hello@grab-social.com or schedule a call through our website to learn more about Facebook retargeting, social advertising and how we can help your business elevate itself in the digital space.



Will Staber

Digital Marketing Strategist

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