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  • Will Staber

Five methods to increase your discoverability on socials using video content

In today's fast-paced digital landscape, video content reigns supreme on social media platforms.

To stand out amidst the noise and capture audience attention, mastering innovative video strategies is essential. In this expert guide, we delve into the intricacies of social media video strategies, offering insights and techniques to thrive in the dynamic landscape of 2024.

1. Vertical Video Optimisation: Embracing Mobile-first Formats

As mobile usage continues to soar, optimising your videos for vertical viewing is paramount. Embrace vertical video formats to ensure seamless viewing experiences on smartphones and tablets. Tailor your content to fit the vertical aspect ratio, maximising screen real estate and engagement.

Experiment with A/B testing different vertical video formats, such as Instagram Stories and TikTok videos, to understand what resonates best with your audience. Incorporate eye-catching visuals and concise messaging to capture attention within the first few seconds. In the mobile-centric era of 2024, vertical video optimisation is a key strategy for social media success.

2. Live Streaming: Fostering Authentic Connections

Live streaming continues to be a powerful tool for real-time engagement on social media platforms. Leverage live streaming to connect with your audience authentically, providing behind-the-scenes glimpses, product demonstrations, or Q&A sessions. Foster a sense of community by responding to comments and interacting with viewers in real-time.

Experiment with A/B testing different types of live content and broadcasting schedules to determine optimal engagement times. Promote your live streams across social channels to maximise reach and viewership. In the era of instant connectivity, live streaming is a valuable strategy for fostering meaningful connections with your audience.

3. Storytelling through Video: Captivating Narratives

Storytelling remains a timeless strategy for capturing audience attention and fostering emotional connections. Use video content to tell compelling narratives that resonate with your audience's interests and values. Create episodic series or thematic campaigns that unfold over time, keeping viewers engaged and invested.

Experiment with A/B testing different storytelling techniques and narrative structures to identify what resonates best with your audience. Incorporate user-generated content and testimonials to add authenticity and relatability to your stories. In the narrative-driven landscape of 2024, mastering the art of storytelling through video is essential for building brand affinity.

4. Interactive Video Content: Driving Engagement

Interactive video content encourages active participation and engagement from viewers, making it a valuable tool for social media marketing. Incorporate interactive elements such as polls, quizzes, and clickable hotspots within your videos to enhance engagement and interactivity.

Experiment with A/B testing different interactive features and placements to understand their impact on viewer participation. Analyse engagement metrics to refine your interactive content strategy continually. In the era of audience participation, interactive video content is a powerful strategy for driving engagement and fostering meaningful interactions with your audience.

5. Optimising for SEO: Enhancing Discoverability

Optimising your social media videos for search engines can significantly enhance their discoverability and reach. Incorporate relevant keywords in video titles, descriptions, and tags to improve visibility in search results. Utilise hashtags strategically to categorise your videos and increase their exposure to relevant audiences.

Experiment with A/B testing different keyword variations and hashtag strategies to optimise for search engine visibility. Monitor analytics to track the performance of your optimised videos and refine your SEO tactics accordingly. In the competitive landscape of 2024, effective SEO optimisation is essential for maximising the reach and impact of your social media video content.

By mastering these techniques, you can create compelling video content that captivates audiences and elevates your brand's presence in the ever-evolving digital landscape.

Shoot us an email at or schedule a call through our website to learn more about marketing your business on socials and how we can help your business elevate itself in the digital space.

Will Staber, Digital Marketing Strategist 

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