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  • Will Staber

3 Reasons Why TikTok Ads are a Must-Have for Businesses

As a digital marketer, I've seen the outrageous power of social media advertising firsthand. With the rise of platforms like Facebook and Instagram, businesses have been able to reach new audiences and drive sales in ways that were once impossible. But now, there's a new player in the game: TikTok.

And if you're not using TikTok Ads to promote your business, you're missing out on a HUGE opportunity.


Today we'll talk about:


  1. Why TikTok is such a massive deal

  2. Engagement Rates on TikTok

  3. Cost Benefits of TikTok Ads

  4. Unique Ad Formats on TikTok


First off, let's talk about why TikTok is such a big deal.


With over 1 billion active users worldwide, TikTok has quickly become one of the most popular social media platforms in the world. And what's more, it's dominated by a younger demographic - 60% of users are under the age of 30. This presents a unique opportunity for businesses looking to reach a younger audience.


TikTok Logo


But why should you be using TikTok Ads specifically? Here are a few key reasons:


1) High engagement rates


TikTok is known for its highly engaging content. The platform's algorithm prioritizes videos that users are likely to engage with, which means that businesses have the potential to reach a highly engaged audience.


This can lead to majorly increased brand awareness and even sales.


White heart symbol painted on dark green wall

2) Cost-effective advertising


Compared to other social media platforms, TikTok Ads are still relatively new. This means that the cost of advertising on the platform is lower than on other platforms like Facebook and Instagram. This makes it an ideal option for businesses with smaller advertising budgets.



Plant stem coming out of cup full of coins

3) Unique ad formats


TikTok Ads offer a range of unique ad formats that are designed to be highly engaging. From in-feed ads to branded lenses and filters, there are a range of options available to businesses looking to create attention-grabbing ads. This can help to differentiate your brand from the competition and drive more conversions.


TikTok ad format graphic

So, if you're a business owner or marketer looking to reach a younger audience, TikTok Ads are definitely worth considering. With:


  • Gigh engagement rates

  • Cost-effective advertising options

  • Unique ad formats

TikTok Ads can definitely help you to stand out from the crowd and drive more sales.


And if you're based in the Northern Beaches area, you might want to consider working with a local social media management agency like us! We specialise in helping you to develop a TikTok Ads strategy that's tailored to your business and your target audience.


Shoot us an email at hello@grab-social.com or schedule a call through our website to learn more about TikTok Ads and how we can help your business elevate itself in the digital space.



Will Staber

Digital Marketing Strategist

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