The Grab Team
Welcome to Grab Social, where teamwork, proven expertise, and genuine client care shape smarter, more effective digital marketing.
GAB SUTHERLAND
DIRECTOR
COLLAROY, NSW
Gab helps business owners turn marketing into measurable growth, grounded in real understanding of people and business.
Before marketing, Gab was a school teacher. That experience shaped how he works today. Teaching taught him that empathy, clarity, and communication are essential for progress. The same principles now sit at the core of how he approaches business strategy and marketing.
With a background in photography, videography, and design, Gab understands the creative side of marketing. But his strength lies in pairing creativity with structure, strategy, and performance. He focuses on how content, paid advertising, and systems work together to drive real outcomes, not just attention.
Gab works closely with business owners to understand their challenges, pressures, and growth goals. His approach is practical and considered, helping businesses allocate time and budget into marketing that supports long-term growth rather than short-term wins.
From local service-based businesses to established brands, Gab is known for building strategies that are human-led, commercially sound, and measurable. Every decision is tied back to clarity, trust, and results.
Outside of work, Gab enjoys travel, golf, and developing new creative ideas, often drawing inspiration from experiences that feed back into his strategic thinking.
LUCY MONTIER
HEAD OF SOCIAL
WARRIEWOOD, NSW
Lucy is the driving force behind our social media strategy and content performance.
She specialises in creating scroll-stopping content and managing high-performing social media accounts, ensuring every post is optimised to reach the right audience at the right time. With a strong understanding of social trends, audience behaviour, and performance data, Lucy helps our clients stay visible, relevant, and competitive.
Lucy takes a considered approach to social media, combining creativity with strategy. From building intentional content calendars and writing captions that connect, to analysing insights and refining content for stronger results, she ensures social media is working as a growth tool, not just a posting schedule. For Lucy, social media is about consistency, optimisation, and building genuine engagement that supports broader business goals.
Outside of work, Lucy loves travel, camping, hiking, and getting outdoors. That curiosity and sense of exploration carries into her work, where she is always testing, refining, and finding new ways to elevate client content and maximise performance.
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DOMINIC NEGRI
HEAD OF PAID MARKETING
QUEENSCLIFF, NSW
Dom leads our paid marketing strategy, focused on delivering maximum return on investment for our clients.
He specialises in highly targeted advertising across multiple platforms, treating each account like a live trading market. Dom monitors performance daily, making constant refinements to maintain momentum, reduce wasted spend, and unlock ongoing improvements across campaigns.
With over seven figures in managed ad spend, Dom brings deep knowledge of what works and what does not, allowing our clients to move faster and smarter in competitive markets. His approach is analytical, proactive, and grounded in real data, ensuring every decision is tied back to performance and growth.
Outside of work, Dom enjoys running, spending time at the beach, playing padel, and catching up with friends. That balance fuels the focus and clarity he brings to every account he manages.
MATT CHAMPION
CONTENT SPECIALIST
ROSEVILLE, NSW
Matt specialises in commercial and social media content creation across a wide range of industries.
With a strong background in commercial shooting and photography, Matt brings a deep understanding of how to visually represent businesses in a way that feels professional, credible, and engaging. Years of hands-on experience creating content and supporting small business platforms have shaped his ability to produce eye-catching visuals that stop the scroll and elevate brand perception.
Matt works across multiple industries, capturing everything from events, promotions, and classes to everyday behind-the-scenes moments. He doesn’t just shoot content. He guides and leads clients through the process, ensuring each business is showcased in the best possible light with clarity, consistency, and purpose.
Outside of work, Matt enjoys spending time with his family, training at the gym, and continuing to refine his craft. That discipline and passion carry through to his work, where every shoot is approached with care, professionalism, and attention to detail.
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TOM THOMSON
CONTENT SPECIALIST
CROMER, NSW
Tom is the visual storyteller at Grab Social, specialising in crafting high-quality content that captures attention and drives engagement. As both a videographer and photographer, Tom uses his creative eye and technical skills to produce stunning visuals that elevate our clients' brands.
Tom's expertise lies in creating dynamic and compelling content across various platforms. He ensures every project is executed with precision and artistry, whether it's a promotional video, a captivating photo shoot, or an engaging social media campaign. His ability to blend creativity with strategic thinking makes him an invaluable asset to our team.
Outside of work, Tom is an avid sports enthusiast and loves spending time in the great outdoors. Whether he's heading to the gym, going camping, or simply creating content for fun, Tom's passion for adventure and creativity shines through in everything he does.
At Grab Social, we’re changing the game, bringing fresh, future-focused digital strategy to businesses that want real growth.
We mix creativity, strategy, and hands-on execution to build digital experiences that genuinely connect with your audience. Join us and discover how we can elevate your brand and fuel your business growth.