If there’s one thing social media has made clear, it’s that attention spans are shorter than ever. People scroll fast. And if your content doesn’t grab them in the first few seconds, they’re gone. That’s where short-form video comes in. It’s the king of engagement, and in 2025, it’s only getting bigger.
But here’s the thing—just posting a quick clip won’t cut it anymore. Platforms are flooded with videos, and standing out requires a mix of strategy, creativity, and a little bit of luck. Let’s break down how to make short-form videos that actually get views, engagement, and results.
1. Hook Fast, Hook Hard
Think about how you scroll on TikTok or Instagram Reels. Do you stop for a slow intro? Probably not. The first 2-3 seconds of your video need to demand attention. Start with movement, a bold statement, or even text that makes people curious.
💡 Example: Instead of “Here’s how to grow on social media,” try “STOP scrolling if you want 10x more views.” See the difference?
2. Keep It Snappy
Short-form content works because it’s quick and easy to consume. That means no fluff. Keep your videos tight, engaging, and straight to the point. If you can say it in 10 seconds instead of 30, do it.
3. Add Captions—Always
Most people watch videos on mute, especially when they’re scrolling at work (we see you). Adding captions ensures they still get the message. Bonus: It helps with accessibility and keeps people watching longer.
4. Trends Are Your Best Friend
Jumping on trends is the easiest way to get organic reach. Whether it’s a trending sound, challenge, or meme, using what’s hot right now can push your content in front of more people. Just make sure to put your own spin on it—copy-pasting won’t get you far.
5. Show, Don’t Just Tell
Talking head videos are great, but the best-performing content shows something happening. Use on-screen text, cutaways, and movement to keep it visually interesting. People love watching stories unfold rather than just being told what to do.
6. Call to Action Without Being Pushy
A great short-form video isn’t just about views—it’s about action. Want people to follow? Engage? Click the link in your bio? Make it clear. But instead of “Like and follow for more,” try something more natural:
👉 “Need more marketing tips like this? Hit follow so you don’t miss out.”👉 “Tag a friend who needs to hear this!”
The Bottom Line
Short-form video is here to stay, and if you’re not using it, you’re missing out. But it’s not just about posting—it’s about posting with purpose. Hook fast, keep it snappy, leverage trends, and always, always make it engaging.
Ready to take your social media game up a notch? Start experimenting with these tips today. 🚀
Will Staber
Digital Strategist | Grab Social
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