Northern Beaches Businesses are using Hashtags Wrong. Here's Why
Updated: Mar 27
Ladies and gentlemen. Here we are...
The most heavily debated area of social media strategy. Some love them, some absolutely despise them. But say whatever you want about hashtags, they are a central part of the social media frame work.
And they're not going away anytime soon. So might as well get it right, right?
Hashtags can be super valuable for businesses on the beaches looking to grow their presence. But how do you use them effectively?
Here are some tips to help you use hashtags the right way on social media.
Research relevant hashtags:
Before you start adding hashtags to your posts, take some time to research relevant ones. It's tedious, but definitely worth the while.
Look for hashtags that are popular within your industry or niche, and also ones that your target audience may be using. This will ensure that your posts are seen by the right people and are more likely to be engaged with.
Always align your hashtags with your copy and content, check out our article on the best ways to craft attention-grabbing content for more help on that front.
Don't overdo it
While hashtags are important, you definitely don't want to overdo it.
Using too many hashtags can make your posts look cluttered and spammy, and may even result in your posts being hidden by social media algorithms. Stick to a few relevant hashtags per post, and make sure they are placed strategically within the post.
Create your own branded hashtag
Creating your own branded hashtag is a great way to increase your brand awareness on social media.
Make sure your hashtag is unique, memorable, and relevant to your brand. Encourage your followers to use your hashtag when posting about your business or products, and make sure to use it yourself in your own posts.
Use trending hashtags
Keep an eye out for trending hashtags that are relevant to your business. These are hashtags that are currently popular on social media and can give your posts an extra boost in visibility.
But, make sure the trending hashtag is relevant to your business and the content of your post.
Monitor your hashtags
Monitoring your hashtags is important to see how they are performing. Look at how many people are using your branded hashtag, and how many people are engaging with your posts that use certain hashtags.
This will help you refine your hashtag strategy over time and ensure you are reaching your target audience effectively.
By using hashtags the right way, you can increase your visibility on social media and reach a wider audience. These tips will help you create a successful hashtag strategy for your Northern Beaches business on social media.
Shoot us an email at firstname.lastname@example.org or schedule a call through our website to learn more about how to best utilise hashtags and how we can help your business elevate itself in the digital space.
Digital Marketing Strategist