The Best Content Strategy? Answer the Questions Your Customers Keep Asking
- Will Staber
- May 5
- 1 min read
Here’s a no-fluff way to build better content fast: start with the questions your audience is already asking.
If you’re getting the same DMs, emails, or in-person queries over and over again—those are content goldmines. Because if one person is asking, there are probably 50 more wondering the same thing quietly.
And here’s the best part: content that answers questions naturally positions you as a helpful expert. It builds trust. It leads with value. And it guides people to see you as the go-to in your space before you ever pitch anything.
So what kind of questions should you look for?
“How does it work?”
“What’s the difference between X and Y?”
“Is this right for me if I’m just starting out?”
“What kind of results can I expect?”
“How much does it cost?”
“What if I’ve tried this before and it didn’t work?”
Answer these in your content—clearly, generously, and in your own voice—and you’ll start attracting warmer leads, higher-quality engagement, and way more sales-ready traffic.
Not sure where to start?
👉 Check your DMs
👉 Re-read client onboarding emails
👉 Ask your audience in a Story poll
👉 Reflect on your last 5 sales calls
Every question is a chance to create content that actually helps someone. It’s not about being clever. It’s about being useful. The brands that win long-term aren’t the loudest—they’re the most helpful.
Will Staber
Digital Strategist | Grab Social
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