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The Best Content Strategy? Answer the Questions Your Customers Keep Asking

  • Writer: Will Staber
    Will Staber
  • 7 hours ago
  • 1 min read

Here’s a no-fluff way to build better content fast: start with the questions your audience is already asking.


If you’re getting the same DMs, emails, or in-person queries over and over again—those are content goldmines. Because if one person is asking, there are probably 50 more wondering the same thing quietly.



And here’s the best part: content that answers questions naturally positions you as a helpful expert. It builds trust. It leads with value. And it guides people to see you as the go-to in your space before you ever pitch anything.


So what kind of questions should you look for?


  • “How does it work?”

  • “What’s the difference between X and Y?”

  • “Is this right for me if I’m just starting out?”

  • “What kind of results can I expect?”

  • “How much does it cost?”

  • “What if I’ve tried this before and it didn’t work?”


Answer these in your content—clearly, generously, and in your own voice—and you’ll start attracting warmer leads, higher-quality engagement, and way more sales-ready traffic.

Not sure where to start?


👉 Check your DMs

👉 Re-read client onboarding emails

👉 Ask your audience in a Story poll

👉 Reflect on your last 5 sales calls


Every question is a chance to create content that actually helps someone. It’s not about being clever. It’s about being useful. The brands that win long-term aren’t the loudest—they’re the most helpful.


Will Staber


Digital Strategist | Grab Social


 
 
 

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