top of page
  • Will Staber

The Do's and Don'ts of Email Marketing: Best Practices for Successful Campaigns

Email marketing can be a highly effective way to connect with customers and grow your business. However, with so many emails flooding people's inboxes, it's important to make sure that your campaigns are hitting the mark.

In this blog post, I'll share my top do's and don'ts of email marketing to help you create successful campaigns that resonate with your audience.

red traffic crossing sign

Do: Segment your email list

One of the best things you can do for your email campaigns is to segment your email list. By dividing your list into smaller groups based on factors like demographics, purchase history, or engagement level, you can create more targeted and personalized campaigns that are more likely to resonate with each group.

Don't: Buy email lists

While it can be tempting to purchase a ready-made email list to save time and effort, this is a big no-no in the world of email marketing. Not only is it unethical, but it's also illegal in many countries. Plus, purchased email lists tend to have low engagement rates and can even harm your sender reputation.

Do: Use clear and compelling subject lines Your subject line is the first thing your subscribers will see in their inbox, so make sure it's clear, concise, and compelling. Use action words and urgent language to grab their attention, but avoid using clickbait or misleading language that could damage your credibility.

Don't: Overload your emails with information

While it's important to provide value to your subscribers, bombarding them with too much information can be overwhelming and cause them to tune out. Stick to one main message or call-to-action per email, and use clear and concise language to get your point across.

people writing on whiteboard

Do: Test and optimize your campaigns

The beauty of email marketing is that it's highly measurable, so take advantage of this by testing and optimizing your campaigns. Experiment with different subject lines, sending times, and content formats to see what works best for your audience, and use this data to continuously improve your campaigns.

Don't: Neglect mobile optimization

More and more people are checking their email on mobile devices, so it's crucial to make sure that your emails are optimized for mobile. Use a responsive email design that adjusts to different screen sizes, and avoid using small fonts or images that may not load properly on mobile devices.

By following these do's and don'ts of email marketing, you can create campaigns that are engaging, effective, and valuable for your subscribers. Remember to always put your audience first, and use data and testing to continuously improve your campaigns over time.

Shoot us an email at or schedule a call through our website to learn more about email marketing and how we can help your business elevate itself in the digital space.

Will Staber

Digital Marketing Strategist


bottom of page