Email marketing is a powerful tool for Northern Beaches businesses looking to develop an active and engaged audience. With a strong email list, you can create personalised and targeted campaigns that drive greater sales, increase your brand profile, and build authentic relationships with genuine customers.
But building a strong email list can be a challenge, especially for those new to email marketing. We'll share some tips and tricks for building a strong email list through effective email marketing strategies.
First, it's important to understand the value of email marketing. Email allows you to reach a highly targeted audience with personalized and relevant content. It also has a higher conversion rate compared to other digital marketing channels, with an average ROI of $38 for every $1 spent. This makes email marketing a highly rewarding part of any digital marketing strategy. Hubspot has an excellent article explaining this, along with other key benefits of email marketing in more detail.
The first step in building a strong email list is to create a sign-up form on your website. This form should be prominently displayed and easy to find, and should include fields for basic information such as name and email address. You can also include optional fields for additional information such as location, job title, and interests.
Next, you'll want to incentivize sign-ups by offering something of value in exchange for an email address. This can be a free guide, white paper, or e-book, or even a discount code for your products or services. The key is to make sure that the incentive is relevant and valuable to your target audience. If you can provide genuine value before a client has even made an enquiry, you can separate yourself from the pack and create an authentic voice.
Another effective strategy for building a strong email list is to use social media to promote your email sign-ups. Share links to your sign-up form on your social media channels and encourage your followers to sign up for your email list. You can also use social media to run contests or giveaways that require an email address to enter.
It's also important to segment your email list based on the information you've collected during the sign-up process. This will allow you to create more targeted and personalized campaigns that will be more effective in driving engagement and conversions. For example, you could segment your list based on location, job title, or interests, and create specific campaigns for each group.
Once you have a strong email list, it's important to keep it engaged by sending regular and relevant (relevancy is a must) content. This can be a mix of promotional content, such as product launches or sales, and educational content, such as tips and advice related to your industry. It's also important to use a consistent tone of voice and branding in all of your email campaigns.
Check out our article on the value of a social media schedule for more information and help with consistency in brand voice.
Finally, it's important to measure and analyze the performance of your email campaigns. Use metrics such as open rates, click-through rates, and conversion rates to understand which campaigns are most effective and make adjustments accordingly.
Building a strong email list is a crucial part of any digital marketing strategy for businesses on the Northern Beaches. But doing it all yourself isn't easy.
If you're interested in working with a local social media management team, contact us at hello@grab-social.com or schedule a call through our website.
Will Staber
Digital Strategist