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  • Emily Van Buuren

Tik Tok, Tik What to Post?

Among the numerous platforms available, TikTok has emerged as a powerhouse for engaging with audiences globally. With its unique format focused on short-form video content, TikTok presents a golden opportunity for businesses, to amplify their brand presence and drive substantial growth. But where to start?

1.Understanding TikTok's Appeal for Business Strategy

TikTok’s meteoric rise can be attributed to its unique ability to capture and retain user attention through short, entertaining videos. This platform boasts over a billion active users globally, with a significant portion comprising young adults and Gen Z—a demographic notoriously difficult to reach through traditional marketing channels. By leveraging TikTok, businesses can tap into this demographic's preferences for authentic, visually appealing, and engaging content.To kickstart your TikTok strategy, begin by conducting thorough audience research. Understand the interests, behaviours, and trending topics that resonate with your target demographic on TikTok. This insight will guide the type of content you create, ensuring it aligns seamlessly with what your potential customers find compelling. Whether your business is a trendy cafe in Manly or a boutique in Palm Beach, tailor your content to reflect the unique lifestyle and culture of the Northern Beaches, resonating deeply with local audiences.

2.Integrating TikTok into Your Digital Marketing Mix

Effective digital marketing today requires a multi-faceted approach, and TikTok can be a pivotal component. Integrate TikTok seamlessly with your existing digital marketing efforts, such as email marketing and Google Ads, to amplify your brand's visibility and reach. Create synergy by repurposing TikTok content across other platforms, thereby maximising exposure and engagement.For instance, consider how you can use TikTok videos to showcase behind-the-scenes glimpses of your business operations in Narrabeen or to highlight customer testimonials from Avalon Beach. These authentic glimpses into your brand not only humanise your business but also foster trust and loyalty among your audience. By cross-promoting this content via email newsletters or leveraging Google Ads to retarget users who have engaged with your TikTok videos, you create a cohesive marketing strategy that nurtures leads and drives conversions.

3.Crafting Compelling TikTok Content

Central to TikTok’s allure is its emphasis on creativity and entertainment. To captivate your audience on this platform, prioritise content that is not only visually appealing but also aligns with current trends and challenges. Utilise TikTok’s features such as filters, effects, and music to inject personality into your videos, making them memorable and shareable.Tell your brand story through engaging narratives or create tutorials showcasing your products or services in action. For example, if you run a surf school in Dee Why, share quick surfing tips or highlight success stories of your students catching their first wave. By providing value and entertainment, you position your business as an authority in your niche while fostering a genuine connection with your audience.

4.Measuring Success and Iterating Your Strategy

Like any digital marketing endeavour, success on TikTok requires continuous monitoring and adaptation. Utilise TikTok’s analytics tools to track key metrics such as video views, likes, shares, and comments. Analyse these metrics to gain insights into what content resonates most with your audience and refine your strategy accordingly.Experiment with different content formats, posting schedules, and trending hashtags to optimise your reach and engagement. Stay agile and responsive to changes in algorithm trends or audience preferences to maintain your competitive edge. By consistently iterating your TikTok strategy based on data-driven insights, you position your business for sustained growth and visibility on this dynamic platform.

By crafting compelling content that resonates with local interests and integrating TikTok seamlessly into your broader digital strategy, you can drive substantial business growth and cultivate a loyal customer base. Stay informed, stay creative, and let TikTok drive your business towards success!

Shoot us an email at or schedule a call through our website to learn more about marketing your business on socials and how we can help your business elevate itself in the digital space.

Emily Van Buuren, Digital Marketing Strategist


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