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  • Will Staber

Why Northern Beaches Businesses Need to Rethink Their Social Media Approach

With billions of users on various social media platforms, it's no wonder that businesses are leveraging these platforms to reach and engage with their target audience.

However, it's important to recognize that businesses need to approach social media differently than individuals.

Today we're going to cover:

  • Social Media as a Business vs a Personal tool

  • Social Media tone of voice

  • Social audiences for businesses to target

  • Social Media engagement from a business perspective

  • The constant evolution of Social Media

small business hanging open sign

1) Social media is a business tool, not a personal tool

The way businesses use social media should differ from how individuals use it. Social media is a business tool that can be used to promote products or services, build brand awareness, and engage with customers. It's not a personal tool for sharing every detail of your life.

Businesses need to develop a social media strategy that aligns with their business goals. This means creating a content plan, setting goals, and measuring results. It's important to remember that the content you post on social media should be informative, engaging, and relevant to your target audience.

2) Social media requires a different tone of voice

The tone of voice used on social media should be different than the tone used in other marketing channels. Social media is a more informal platform, and businesses should aim to be conversational and engaging with their audience.

Businesses should strive to create a unique brand voice that reflects their values and personality. It's important to use a consistent tone of voice across all social media platforms to build brand recognition and loyalty.

microphone against black backdrop

3) Social media platforms have different audiences

Each social media platform has a unique audience, and businesses need to adjust their approach accordingly. For example, Instagram is popular among millennials and Gen Z, while Facebook is used by a broader range of age groups.

Businesses should research their target audience and identify which social media platforms they use most frequently. They should then create content that resonates with that audience and tailor their approach accordingly.

4) Social media requires active engagement

Social media is not a one-way conversation. Businesses need to actively engage with their audience by responding to comments, answering questions, and sharing user-generated content.

Engaging with your audience shows that you value their feedback and are interested in their opinions. This can help build brand loyalty and increase customer satisfaction.

5) Social media is constantly evolving

Social media is a constantly evolving landscape, and businesses need to be adaptable to succeed. New platforms are emerging all the time, and existing platforms are constantly updating their algorithms.

Businesses need to stay up-to-date with the latest social media trends and adapt their approach accordingly. This may mean experimenting with new formats, such as video or live streaming, or adjusting their content strategy to reflect changes in the algorithms.

sign which says "we like you, too"

Businesses need to adapt to the constantly evolving social media landscape to stay ahead of the competition. By taking a tailored and strategic approach to social media, businesses can effectively reach and engage with their target audience, build brand awareness, and increase customer loyalty.

Shoot us an email at or schedule a call through our website to learn more about social marketing and how we can help your business elevate itself in the digital space.

Will Staber

Digital Marketing Strategist


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