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  • Gab Sutherland

6 Ways To Grow Your Following On Instagram

Updated: Apr 3, 2023

Instagram is a great platform to find new audiences and grow your Northern Beaches businesses following. It's also a great place to promote your content, as it's extremely visual. Even though you can't add links into Instagram posts, there are still plenty of ways to get more people interested in your product or service by using the right hashtags, engaging with them through comments and likes, etc. Follow these 6 tips below to learn how:

1. Create a Strong Profile

The first thing you should do is make sure your profile is complete. This includes a photo, bio and website link. A strong Instagram profile will help people to understand who you are and what you stand for as an influencer. It also gives them somewhere else besides your feed (or other profiles) where they can find out more about what makes you so great!

A professional profile photo that reflects who YOU are as an individual can go a long way towards establishing trust with followers or potential clients; this means keeping the details simple but effective by using simple fonts such as Helvetica Neue Light or Proxima Nova Sans Condensed typeface on the main part of your cover image (wherever it appears). Your bio should be short but sweet: no more than 30 words at most!

Instagram cube display for social media businesses in the Northern Beaches or Central Coast

2. Use The Right Hashtags

If you want to grow your Instagram following, use the right hashtags.

  • Use relevant hashtags for your business. For example, if you sell jewellery and create custom pieces for weddings and events, using #weddingjewellery would be a good choice because it's relevant to both topics.

  • Use relevant hashtags for your audience. If someone is interested in learning more about the subject matter of what you're posting on Instagram (for example: food), then they'll search through their feed by typing in those words (e.g., #food). That way they can find other pictures that are related or even directly related to their interests!

3. Engage With Your Audience

There are a few ways to engage with your audience on Instagram.

  • Respond to comments: You can respond to individual comments and questions by replying directly, or you can use the direct message feature as a way of communicating with others who have reached out.

  • Reply/reply all: This is an easy way for you to keep everyone up-to-date on what's going on in your life! It's also great when someone asks something specific because it makes it easy for them know if they should follow or unfollow you (or both).

  • Re-share: If someone else has posted something cool that relates back to yours (e.g., "I love this song"), make sure you share their post so people will see it too!

Check out our article dedicated to successfully building an engaged audience for more.

4. Post At The Right Times

Posting at the right time can help you reach a new audience and also help you reach your current followers. The best time to post on Instagram is when people are most engaged, meaning they're looking at their phones or scrolling through their feeds. This makes sense because if someone is looking up from their phone screen for long periods of time (as opposed to scrolling), then it's likely that they'll miss something important or interesting in your post if it comes along when they're not actively looking at their phones.

Instagram management service for the Northern Beaches and Central Coast

5. Post Regularly

  • Post Regularly:

Posting regularly is an important part of growing your following on Instagram. If you don't post regularly, then it will be difficult for your audience to engage with what you have to offer because they have nothing new or exciting coming up in their feed.

  • Don't Post Too Much, Or You'll Lose Followers:

While this may seem like a good idea at first glance, posting too much can actually hurt the growth of your account as well as its effectiveness and engagement rate. When people see that someone else has been constantly posting all day long without stopping for lunch, there's no way that person is going to want anything from them (even if those posts are really funny). So keep in mind that moderation is key when it comes time for creating content!

If we at Grab Social. had to give you straight up advice, we would say post more rather than less. Content is always king! Still unsure on how to make your content stand out? Read below!

6. Make sure you're finding the right audience on Instagram.

There are a few things you need to do if you want your Northern Beaches businesses following to grow:

  • Find a niche. If you have an interest in something specific, find like-minded people who are also interested in that topic and engage with them on Instagram. This can help build trust between yourself and potential customers, which will make it easier for them to come back later when they're ready for their next purchase or service from you!

  • Find the right hashtags. Hashtags are key when posting content on social media because they allow users who aren't necessarily looking for what's being posted at the time (like me), but might be interested later down the line once someone else posts about it! This allows us all access into one giant pool where everyone gets exposed simultaneously with no barriers whatsoever!"


And there you have it! We’re confident that these 7 tips will help you grow your Instagram following, so get out there and start interacting with the world! If you want more content like this, be sure to subscribe below. Thanks for reading, and we hope this post has given some helpful advice on how to grow your audience on Instagram.

If you are a local Northern Beaches Business Owner and you are struggling to find the time to post, create content and organise it consistently. Get in contact with us at Grab Social. We have spent years curating businesses of all different sizes in Manly all the way through to Mona Vale and have grown their accounts and engagement exponentially.

Visit our website or contact us directly on 0433 175 481. Happy socialising!


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