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  • Gab Sutherland

How to Build An Audience On Social Media

Updated: Feb 10, 2023


Social media is a great way to build an audience for your business. You can connect with potential clients and customers, who are more likely to engage with you if they see you as a valuable resource. Plus, social media helps you reach out to people who may not know about your company yet because they've never heard of you before. But just posting pictures doesn't always work, especially if they don't relate to anything else in the post or include hashtags that add value (which we'll go into later). So how do you make sure that when someone sees one of your posts on social media they stick around long enough to read it? Here are the steps we follow every time we at Grab Social. set up our social profiles:

Post great content

The best way to build an audience is to post great content. If you're not sure where your audience would be interested in seeing the most, consider posting on platforms that are relevant to them. This could be an area or location such as Brookvale or Dee Why on the Northern Beaches. This means don't go posting photos of the harbour bridge to promote your content. Keep it local and relative so you get the right audience. In addition, if this particular audience is mostly interested in travel photos then creating visual content showing off these beautiful places may be just what they need!

Remember: people don't follow brands because they want constant updates about their favourite product lines; they follow them because they like what those companies stand for—and that includes being able to share those same values with others by using social media platforms like Instagram or Facebook. Grab Social. work hard to ensure their clients Facebook and Instagram content is laser focused every time at the target audience.

Want to know how to grab attention with Content? Read this - > How to Grab Attention with Content

Use the right hashtags

Hashtags are a way to connect with other users, brands and events. They're also great for finding out what's happening in your area, as well as connecting you with people who share your interests. Hashtags can be used to find things like local restaurants or concerts that might interest you.

You can use hashtags on Instagram by creating a new tweet using the # symbol before entering any text into it (for example: "#wedding"). You'll see other tweets appear in response at the bottom of your screen because they're part of an ongoing conversation about weddings in general!

Man with phone is Sydney looking for social media agency
Geotagging can target local users

Geotag your images

Geotagging is a way to tell people where you took your picture. It's a great way to connect with people in your area, and it can also help them find you if they're interested in what you have to say.

You can geotag images on Instagram and Facebook, but there are other places where you can do it as well: Google Maps (iCloud), LinkedIn, Twitter… The list goes on! For locations, such as the Northern Beaches Council, supporting local businesses is highly common. Geotag local and get local leads.

Have a good profile picture

One of the most important things you can do to build an audience is have a good profile picture. Your profile picture should be high quality, consistent across platforms and represent you in a positive way.

If you’re looking for inspiration, check out some of our favourite social media accounts on Facebook or Instagram!

Write a good description

How to Write a Good Description:

  • Use a short and snappy description for your social media posts, at least 150 characters long. Make sure the first thing you say is something that will grab their attention, like “Look at this amazing cat who is eating pizza!” or “I just found my new favorite Instagram account!” If you can't think of anything off-hand, try asking yourself what would help them understand why they should follow you on social media? Then come up with an answer that includes at least 3-5 words related to those reasons (e.g., "I'm an expert in X and have lots of experience teaching Y").

  • Include keywords relevant to your industry so users searching for those terms will find your profile when they search Google/Bing etc... Add hashtags related too these topics as well because it makes sense both visually appealing but also helps increase exposure across other platforms like LinkedIn where people could potentially stumble upon something interesting happening within their network - especially if there's already been some activity recently from someone else who had posted about similar topics last week."

Here's a great article on crafting optimal social media captions.

Post at the right frequency

You don't want to post too often, because that can get annoying. And you don't want to post too little, because that makes your fans think you're inactive and not worth following anymore. Find the right sweet spot and create content that people you are targeting want. There's a happy medium: posting at the right frequency can help you build a following and give users a reason to keep coming back for more content from you—and if it works well for Instagram or Facebook, why wouldn't it work for all social media platforms?

You can use tools like Facebook Insights, Twitter Analytics and Google Analytics (or other similar services) as well as some common sense when deciding on what’s right for your brand or business. The goal is not just creating awareness but also engagement with followers so they feel like they're part of something bigger than themselves; that means providing value through unique insights into their lives or interests; giving them helpful tips; answering questions; sharing photos of the things people love most about themselves…the list goes on!

Take a look at our article specifically on the power of social media scheduling

Girl checking phone at local central coast business
Lunchtime is a great time to post

Share other people's content

When you’re just starting out, it can be tempting to post your own content. But if you want to build a bigger audience and get more followers on social media, try sharing other people's content.

People will love this approach because it shows that you care about their interests and concerns, which is key for building relationships with potential customers or clients—the kind who might eventually hire you!

Respond to comments and questions quickly

Responding to comments and questions quickly is a great way to build a relationship with your audience. You can respond by thanking people for their feedback, checking out their profiles and answering their questions. Responding like this shows that you care about the people following you on social media and demonstrates that you’re interested in connecting with them personally as well as professionally.

Keep your audience engaged by sharing quality content on social media.

Sharing content that’s relevant to your audience is the most important step you can take.

  • Share content that is interesting, entertaining and informative. If you post something that doesn’t have any of these qualities, it will be ignored by your followers.

  • When posting on social media, make sure that it is consistent with your brand image and messaging strategy; this means using images and videos that reflect the tone of voice you want to establish in future posts (for example: funny vs serious).

  • Finally—and most importantly—make sure that each piece of content has some kind of value for those who are following you!


Social media is a powerful tool for building relationships and driving traffic to your business. If you’re new to social media, it can be hard to know what works best for your audience. However, with these tips in mind, you will be able to create a presence on social media that gets noticed by potential customers as well as existing customers! If you know you want to supercharge your accounts and are short of the little currency called time.

Contact Grab Social. and outsource your content and social media needs.


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