Why Most Brands Struggle With Social Media Voice—And How to Find Yours
- Will Staber
- May 1
- 1 min read
One of the most overlooked parts of a successful social media strategy? Brand voice.
And no, we’re not talking about tone guidelines buried in a branding doc. We’re talking about how your brand actually sounds when someone reads your captions, watches your videos, or sees your replies to comments.
Because here’s the truth: if your voice sounds like everyone else’s, your brand becomes forgettable—even if your visuals are stunning.
The brands that stand out are the ones that sound like a real human with a point of view. A voice that speaks like their audience. A voice that feels familiar, consistent, and unmistakably “them.”
So how do you actually find your brand voice?
Start by asking yourself:
How would your ideal client describe your personality in three words?
If your brand were a person at a dinner party, what would they be like?
What do you not want to sound like?
Then, audit your recent content. Does it align with that personality? Or are you defaulting to corporate-speak, filler captions, or influencer-style fluff?
From there, focus on consistency. Your voice should show up not just in captions, but in your video tone, your Stories, your emails, your DMs—everywhere.
And the best way to strengthen your voice? Write more like you talk. Drop the buzzwords. Avoid jargon. Talk to your audience the way you’d talk to them if you were sitting down for a coffee. That’s the kind of content that connects—and converts.
When your voice is strong, your content doesn’t have to be perfect to stand out. It just has to be you.
Will Staber
Digital Strategist | Grab Social
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