For those based on the Beaches, social media can be one hell of a powerful tool to connect with your community and grow your customer base.
BUT, it's not enough to just have a presence on social media; you need to actively create a consistent aesthetic that speaks to your brand and resonates with your audience.
Today, we'll share some tips on achieving just that!
Define your brand identity
Before you can create a consistent social media aesthetic, you need to really nail down exactly what your brand identity is.
This will include things like your brand values, personality, and tone of voice. Your social media aesthetic should align with these core pillars and do everything possible to help communicate them to your audience.
Think about the biggest brands on social media, when you imagine them talking, they all sound different. That's brand identity!
Choose a color palette
Once you've defined your brand identity, you need to choose a color palette that reflects it.
Your color palette should be consistent across all of your social media channels and any other marketing materials you create. Stick to two or three main colors and use them consistently in your graphics, photos, and videos.
If you've taken a browse around our social pages, the colour palette is pretty clear. That's not by coincidence!
Here's a fantastic article on picking the perfect palette for your business.
Use consistent fonts
In addition to a consistent color palette, you should also use consistent fonts.
Choose one or two fonts that reflect your brand personality and use them consistently across all of your social media channels.
Believe it or not, the font you pick has a MAJOR impact upon the way people perceive your brand and read your copy. Are you more of a minimalist brand, or a bolt one, maybe you go for a more vintage style. The choice is yours.
Develop a visual style
Your visual style is the overall look and feel of your social media content.
This includes the types of images or videos you use, the filters or editing styles you apply, and the overall composition of your posts. Check out our post on the importance of variation on social media for some help with building your content strategy.
Develop a visual style that speaks to your values and suits the type of creative you have at your disposal. Certain images work better with a certain approach to content creation, the best pages will be able to make that link in the most appealing way.
Create templates
Creating templates for your social media graphics can save you time and help ensure a consistent aesthetic.
Use templates for things like quotes, announcements, and promotions. Be sure to include your brand colors and fonts in your templates.
Stay true to your brand identity
Finally, it's important to stay true to your brand identity when creating social media content. Don't try to be something you're not or mimic the style of another brand.
Your social media aesthetic should be unique to your brand and help communicate your brand identity to the right audience.
Remember to stay true to what makes you as a business special and be consistent in your use of colors, fonts, and visual style. With a little effort and creativity, you can create a social media presence that helps you connect with your community and grow your business in no time!
Shoot us an email at hello@grab-social.com or schedule a call through our website to learn more about shaping your brand aesthetic and how we can help your business elevate itself in the digital space.
Will Staber
Digital Marketing Strategist
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