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  • Will Staber

The Importance of Variation on Social Media

Updated: Apr 3, 2023

The Northern Beaches is a thriving hub of small to medium-sized businesses, each one offering unique products or services to the local community.

However, in today’s digital age, it’s essential for businesses to have a strong online presence. Social media platforms, such as Facebook and Instagram, are key to reaching new and existing customers, building brand awareness and ultimately, driving sales.

We've found that one of the most important things that businesses on the Northern Beaches need to understand is the importance of variation in their posts. Social media users are bombarded with information every day and they quickly lose interest in repetitive, bland and uninspiring posts. In order to engage and retain their attention, you need to provide a variety of content that is both relevant and interesting.

For instance, businesses can mix up their content by including a range of posts such as product demonstrations, customer testimonials, behind-the-scenes glimpses, industry news, and promotions. These types of posts not only keep things interesting for followers but also show that the business is active and engaged with its customers.

Another way businesses can vary their content is by using different formats, such as images, videos, graphics, and text. Check out our recent post on video content for a more in depth view.

Each format presents information in a different way, allowing businesses to showcase their products or services from different perspectives. For example, a video post can show a product in action, while an image post can highlight the product's features.

Incorporating variation into social media posts is also an opportunity to showcase unique personality and values. By being creative and incorporating your own style and tone into posts, you can differentiate yourself from competitors and create a strong brand image.

Finally, by varying their content, businesses can reach different types of audiences, including those who prefer visual or written content. This helps to connect with a wider range of customers, and potentially increase their customer base.

In conclusion, variation in social media posts is crucial for Northern Beaches businesses. By providing a range of interesting and relevant content, you can engage followers, showcase unique personality and values, and reach a wider range of customers.

So, why not give it a try and see the results for yourself!

Email us at or schedule a call through our website.

Will Staber

Digital Marketing Strategist


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