When it comes to engaging your audience and increasing your reach through social media on the Northern Beaches, video content is a game-changer. The team at Grab Social have put together five of the major reasons as to why you should be working with video right now.
Video is tough. There is no doubt about it, video content is much more difficult to put together successfully than a simple photo or even a graphic. However recent trends across all major platforms are showing us that short-form video is a sure fire way forward for social growth. Just look at the meteoric rise of TikTok and Instagram Reels!
Let's take a look into five HUGE benefits of video content:
1. Boosts Engagement:
Video content is (if done correctly) typically more engaging than other forms of content.
It allows you to tell your story in a more dynamic, visual and personable way, capturing the attention of your audience and keeping them engaged. In fact, studies show that video content is much more likely to be shared and viewed than other types of content.
People connect with people, and video content is the best way to put faces to a brand and provide genuine value and connection. If you're looking for ways to grow a following in the first place take a look at our article on how to build an audience on social media.
2. Increases Reach:
Video content is more shareable and visible than other types of content.
When you post a video on social media, you increase the chances that your post will be seen and shared, which can help increase your reach and exposure to new audiences.
Particularly for Northern Beaches businesses, video can be a great way to broaden your client base through community-centric output and a brand voice that appeals to target customers.
3. Builds Trust and Credibility:
Video content allows you to showcase your personality and expertise, helping you build a connection with your audience and establish trust and credibility.
Written copy is great, and it's always important to add value to clients whenever possible. But video is where you really push the professionalism and knowledge of your business. For local businesses across the Northern Beaches your capacity to have specialists speaking directly to potential clients and customers is absolute gold.
Don't believe us, take a look at some of the incredible data in this great article on the importance of video content in social strategy.
4. Provides a Unique View into Your Business:
Video content provides a unique opportunity to give your audience a behind-the-scenes look at your business, showcase your products and services, and share important updates and promotions.
Once again this offers the chance to develop a stronger connection with your audience and increase engagement and growth.
For localised and North Shore businesses it can be difficult through branding alone to separate yourself from the pack. Video content enables you to show precisely why your services and product offerings are superior to that of those who are enigmatic to the consumer.
5. Offers Versatility:
There are many different types of video content that you can create and share on social media, including product demos, how-to videos, interviews, and more. This versatility allows you to showcase different aspects of your business and reach a wider range of audiences.
In terms of the algorithm this is an extremely strong argument. Social media platforms love it when you mix up content types, it shows an active quality and value on your page which is subsequently likely to appear more often in people's feeds.
By increasing engagement, reach, trust, and providing a unique view into your business, video content can help you succeed in the ever-evolving world of social media. However at Grab Social we know the ins and outs of Northern Beaches business and understand how difficult getting quality videos of your operation can be.
If you need help creating and sharing video content that works for your business, we're for you!
Email us at hello@grab-social.com or schedule a call through our website.
Will Staber
Digital Marketing Strategist
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