Like it or not, social media marketing has integrated itself into our daily ethos.
Therefore it's no surprise that community and multinational businesses have subsequently turned to social media as a way to bolster their sales.
Social media marketing can be a powerful tool for those along the beaches, but it can be challenging to know where to start in such a competitive space. We're here to explore how you can convert sales through social media marketing, including both organic and paid strategies.
Organic Social Media Strategies
We love organic growth on social media. It's harder, but it's also cheaper. Whilst typically standing you in better stead over the long run.
Here are some umbrella strategies to boost organic social media growth:
Create Engaging Content: The first step in converting sales through social media is to create engaging content that resonates with your target audience.
Your content should be visually appealing, informative, and entertaining. It's essential to understand your audience's interests (no, not yours) and pain points to create content that they will find valuable and engaging. Just remember, this isn't about you!
Use Hashtags: Hashtags are a great way to make your content discoverable to people who are interested in your industry or niche.
Make sure to use relevant hashtags in your posts to increase visibility and reach. But avoid loading the copy of your post with 600 hashtags, this typically does not go down particularly well (trust me).
Encourage User-Generated Content: User-generated content is content created by your customers that promotes your brand. It is GOLD.
Encouraging customers to create and share their own content about your products or services can be an extraordinarily powerful way to increase sales. This is because people trust recommendations from their peers more than traditional advertising. Plus, social platforms absolutely LOVE it.
Respond to Comments and Messages: Engaging with your audience by responding to comments and messages is an excellent way to build relationships and trust.
It also shows that your business cares about its customers, which can lead to increased sales and loyalty. This is one of the most simple things ignored by businesses running social pages, it makes a difference!
Paid Social Media Strategies
Paid social media strategies involve paying for advertising on social media channels to reach a larger audience. Still a very difficult process in its own way.
Here are some ways to utilize paid social media to increase sales:
Utilise Targeted Advertising: Social media platforms allow businesses to target specific audiences based on demographics, interests, and behaviors.
This means you can reach the people most likely to be interested in your products or services, increasing the chances of converting a sale.
Let's say you're a paintball business, perhaps it would not be the finest advertising strategy to place your visuals in front of the age 65+ crowd (although...maybe you've found the next big thing!)
Use Retargeting Ads: Retargeting ads are ads that target people who have interacted with your business in some way, such as visiting your website or engaging with your social media content.
Retargeting ads can be a powerful way to increase sales by reminding people of your brand and products. Check out this super great article on running retargeting ads
Promote Discounts and Special Offers: Running promotions and discounts on social media can be a powerful way to convert sales.
Paid social media advertising can help promote these offers to a larger audience, increasing the chances of a sale. It is much easier to retain a customer than to go and acquire a new one, and discounts or special offerings can be that much needed push over the line for those sitting on the fence.
Utilise Influencer Marketing:
Influencer marketing involves partnering with social media influencers to promote your brand or products. Influencers have large followings on social media, and their recommendations can be very influential. By partnering with the right influencer, you can increase your reach and potentially convert sales.
Ultimately, social media marketing can be a powerful tool to increase sales for your business. By utilizing both organic and paid strategies, you can create engaging content, target the right audience, and promote your products or services in a way that resonates with potential customers.
Remember, social media marketing is all about building relationships with your audience and providing value, which will ultimately lead to increased revenue for your business.
Email us at hello@grab-social.com or schedule a call through our website to learn more about how we can help your business
Will Staber
Digital Marketing Strategist