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  • Will Staber

Instagram Stories Done Right: What You Need to Do When Posting Stories

Hey there, Northern Beaches business owners! Looking to take your Instagram game to the next level? Well, you're in for a treat.

Today I'll outline some of my personal tips and tricks on how to master Instagram Stories and captivate your audience like never before.

Unleashing the Power of Instagram Stories

Instagram Stories have become an indispensable tool for connecting with your audience, showcasing your brand's personality, and driving engagement. These bite-sized, ephemeral moments offer a unique opportunity to share behind-the-scenes glimpses, highlight your products or services, and provide valuable content that keeps your audience coming back for more.

Here's how you can master Instagram Stories and make them work wonders for your business:

1. Plan Your Storytelling Strategy

Before diving into creating your Instagram Story, it's crucial to plan your storytelling strategy. Take a moment to consider the following:

  • Objective: Determine the purpose of your Story. Are you looking to educate, entertain, promote, or engage your audience?

  • Theme and Structure: Decide on a theme or topic for your Story. It could be a day-in-the-life, a product showcase, a tutorial, or an event coverage. Structure your Story in a way that provides a cohesive and engaging experience for your viewers.

2. Engage with Interactive Features

Instagram Stories offer a plethora of interactive features that can help boost engagement and foster a two-way conversation with your audience. Here are a few features to leverage:

  • Polls and Questions: Utilize the Polls and Questions stickers to gather feedback, opinions, and insights from your audience. Engaging them in your Story not only makes them feel valued but also provides valuable insights for your business.

  • Quizzes and Countdowns: Add a touch of fun and excitement to your Stories with quizzes or countdowns. Quizzes can be both educational and entertaining, while countdowns build anticipation for upcoming events or product launches.

  • Swipe Up (if available): If you have the Swipe Up feature (typically available for accounts with over 10k followers or verified accounts), use it strategically to drive traffic to your website, blog, or specific landing pages.

3. Embrace the Magic of Behind-the-Scenes Content

One of the greatest advantages of Instagram Stories is the ability to provide an authentic and behind-the-scenes glimpse into your business. Here's how you can leverage this magic:

  • Exclusive Content: Share exclusive content that's not available elsewhere. It could be sneak peeks of upcoming projects, office or workspace tours, or even employee spotlights. This helps build excitement and makes your audience feel like insiders.

  • Day-to-Day Moments: Don't be afraid to showcase the everyday moments of your business. Whether it's team meetings, brainstorming sessions, or preparations for an event, giving your audience a glimpse of the behind-the-scenes action creates a sense of connection and authenticity.

4. Harness Visual Creativity

Instagram Stories are a visual medium, so it's essential to harness visual creativity to grab attention and make your Stories stand out. Here are a few tips to keep in mind:

  • Filters and Effects: Experiment with filters and effects to enhance the visual appeal of your Stories. Find a consistent theme or style that aligns with your brand image and use it to create a cohesive visual experience.

  • Text and Emojis: Use text and emojis strategically to add context, captions, or call-to-actions to your visuals. Be creative with fonts, colors, and placements to make your text visually appealing and easy to read.

5. Consistency and Timing Matter

Consistency is key when it comes to Instagram Stories. Develop a schedule or routine for posting your Stories to keep your audience engaged and coming back for more. Additionally, consider the following timing tips:

  • Peak Hours: Post your Stories during peak hours when your audience is most active on the platform. Use Instagram Insights to understand when your followers are most engaged and tailor your posting schedule accordingly.

  • Story Highlights: Create Story Highlights to save and categorize your best Stories. This allows new followers to catch up on your important content and helps maintain a cohesive brand story.

Ready to Master Instagram Stories?

Now that you're equipped with these valuable tips, it's time to unleash your creativity and create captivating Instagram Stories that will engage your Northern Beaches audience and elevate your brand presence. Remember to experiment, analyze the results, and adapt your strategy based on what resonates best with your audience. Get ready to captivate and conquer Instagram, one Story at a time!

Shoot us an email at or schedule a call through our website to learn more about Insta stories plus how we can help your business elevate itself in the digital space.

Will Staber

Digital Marketing Strategist


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