As a digital marketing agency serving businesses across the Northern Beaches and North Shore, we've had many clients (If not all of them) ask us about the costs associated with hiring a social media manager in 2023. While there are a variety of factors that can affect the cost, the team at Grab Social has put together some information to help give you a better grasp of what to realistically expect.
Firstly, it's important to note that the cost of a social media manager can vary depending on:
Their level of experience
The scope of the job
The specific services that you require.
In general, you can expect to pay anywhere from $50 to $150 per hour for a social media manager in Sydney, with an average salary of around $70,000 per year.
When it comes to specific services, the cost can vary widely. Some social media managers may specialize in creating and scheduling posts (check out our post on effective social media scheduling), while others may offer additional services such as advertising, influencer outreach, and analytics reporting. Depending on your business's needs, you may opt for a more basic social media management package or a more comprehensive one that includes a variety of services.
Another important factor to consider when hiring a social media manager is their level of experience. A more experienced social media manager will likely cost more, but they may also be able to deliver better results more efficiently for your business. A social media manager with years of experience will have a better understanding of what works and what doesn't, and may be able to craft a social media strategy that is tailored to your specific business needs.
When investing in social media or digital marketing management it's critical that you inquire and assess a few important things. Does the manager/agency understand YOUR vision? Do they grasp the nature of your target client? Do they have a strong sense of communication? Have they displayed reliable and consistent output with other clients?
These are questions you should be constantly asking should you wish to bring in a worthwhile investment. Check out this other fantastic article on social media management costs in 2023 for some in depth data.
It's also worth noting that the cost of hiring a social media manager can be offset by the benefits they bring to your business. A strong social media presence can lead to increased brand awareness, more website traffic, and higher engagement with your target audience. In turn, this can lead to increased revenue for your business, making the cost of hiring a social media manager a worthwhile investment.
At Grab Social we are about maximising your value without breaking the bank, with social media packages starting at just $135 a week!
You can email us at hello@grab-social.com or schedule a call through our website anytime!
Will Staber
Digital Marketing Strategist