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  • Will Staber

The Facebook and Instagram Algorithms Uncovered, What You Need To Know in 2023

Cracking the Code: Facebook vs. Instagram Algorithm

As a social media marketer, you know that understanding algorithms is key to getting your content seen by your audience. But what about the differences between Facebook and Instagram's algorithms?

Let's break down the basics and uncover some of the not-so-secret secrets behind these two platforms.

Facebook Algorithm: It's Complicated

Ah, Facebook. The OG of social media platforms. Its algorithm is notoriously complicated, but here are some key things to keep in mind:

  • Engagement is king: The Facebook algorithm rewards posts that get lots of engagement, so focus on creating content that inspires likes, comments, and shares.

  • Quality over quantity: While it's tempting to post as much as possible, Facebook prioritizes high-quality content over frequency, so take the time to create thoughtful, shareable posts.

  • Video is key: Facebook loves video content and gives it a higher priority in the news feed, so make sure to incorporate video into your content strategy.

Instagram Algorithm: Keep It Fresh

Instagram is all about the visuals, and its algorithm reflects that. Here are some tips for getting your content seen on Instagram:

  • Post often: Instagram's algorithm favors accounts that post regularly, so aim to post at least once a day.

  • Mix it up: While it's important to have a consistent visual aesthetic, the algorithm also rewards variety, so mix up your content with different formats and styles.

  • Use hashtags: Hashtags are crucial on Instagram for getting your content discovered, so make sure to use relevant ones in your captions.

What Does It All Mean?

So, how do you crack the code on these algorithms and get your content seen by more people? Here are a few things to keep in mind:

  • Don't play the system: While it's tempting to try to hack the algorithms, focus instead on creating high-quality, engaging content that resonates with your audience.

  • Stay up to date: Both Facebook and Instagram are constantly updating their algorithms, so stay up to date on the latest changes and adjust your strategy accordingly.

  • Have fun with it: At the end of the day, social media is supposed to be fun. So have fun with your content and let your personality shine through.

Understanding Facebook and Instagram's algorithms may seem like a daunting task, but by focusing on creating high-quality, engaging content, and staying up to date on the latest changes, you can crack the code and get your content seen by more people. And remember, at the end of the day, social media is all about having fun, so don't take it too seriously.

Shoot us an email at or schedule a call through our website to learn more about influencer marketing plus how we can help your business elevate itself in the digital space.

Will Staber

Digital Marketing Strategist


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