The Types of Social Media Posts That Actually Bring in Work
- Lianna May
- 2 days ago
- 3 min read
If you run a service based business, you’ve probably asked this before.
“What should I actually post on social media to get enquiries?”
Because likes are nice, but they don’t pay the bills.
The goal is not just to post for the sake of it.
The goal is to create content that builds trust, shows your work, and ultimately brings in real jobs.
The good news is you don’t need complicated strategies or hours of editing.
You just need to focus on a few types of posts that consistently turn viewers into customers.
Here are the social media posts that actually bring in work for local service businesses.
Before and After Posts
This is one of the most powerful types of content you can post.
People love transformation.
It helps them instantly see what you are capable of.
Before and after posts work because they:
Show real results
Build trust quickly
Help customers visualise what you can do for them
Keep it simple.
A quick photo of the starting point and the finished job is enough.
You do not need perfect lighting or professional photography.
Real work always performs better.
Completed Job Showcases
Once a job is finished, it should always be posted.
These posts are simple but effective.
You can include:
A finished photo of the job
A short caption explaining what you did
The location or type of work
For example: “Completed a full bathroom renovation in Sydney. Modern finish with updated fixtures and tiling.”
These posts quietly build credibility and show consistency in your work.
Behind the Scenes Content
People like to see what goes on behind the finished result.
Behind the scenes posts help humanise your business and build trust.
This could include:
Your team on site
Tools and setup
Work in progress
Problem solving during a job
It does not need to be polished. In fact, real and raw often performs better.
Customer Reviews and Testimonials
Social proof is one of the strongest drivers of enquiries.
When people see others have had a good experience, they feel more confident contacting you.
You can post:
Screenshots of Google reviews
Short customer quotes
A photo of the completed job with the review
This type of content reassures potential customers that they are making the right choice.
Educational and Helpful Tips
Not every post should be about selling.
Helpful content positions you as the expert.
For example:
How to prevent common issues
Maintenance tips
Warning signs to look out for
Simple advice related to your service
This builds trust over time and keeps your business top of mind when people need help.
Problem and Solution Posts
These posts work well because they connect directly with customer pain points.
You simply show:
The problem you were called out to fix
How you solved it
The final result
This helps potential customers relate to your work and understand your value.
It also makes your service feel more necessary and urgent.
Short Videos and Walkthroughs
Video content is one of the easiest ways to build trust quickly.
You can film:
A quick walkthrough of a job
A 20 second explanation of what you are doing
Before and after transformations
On site progress updates
You do not need fancy editing.
A phone video is enough.
These posts often get more attention because they feel more real and engaging.
Final Thoughts
The best social media posts for service based businesses are not complicated.
They are real, simple, and focused on your actual work.
If you consistently post before and afters, completed jobs, reviews, and behind the scenes content, you will naturally build trust and attract more enquiries over time.
The key is not perfection. It is consistency and clarity.
If you want more practical marketing tips for tradies and service based business owners, sign up for the Grab Social newsletter.
If you want more simple and practical marketing tips for tradies and service based businesses, sign up to the Grab Social newsletter.
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Happy marketing, Lianna
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