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  • Will Staber

TikTok's Algorithm: How it Works and How to Boost Your Content's Visibility

As a TikTok expert, I'm often asked about the platform's algorithm and how it works. TikTok's algorithm is notoriously mysterious, but by analyzing the types of content that perform well and utilizing best practices for hashtags and captions, content creators can increase their chances of reaching a wider audience.

TikTok app icon

How TikTok's Algorithm Works

TikTok's algorithm is based on a combination of factors, including:

1) User interaction: The algorithm prioritizes content that is likely to engage users, such as videos that receive likes, comments, and shares.

2) Video information: The algorithm also takes into account factors such as captions, hashtags, and sounds used in a video to determine its relevance to users.

3) Device and account settings: The algorithm also considers user device and account settings, such as language preference and location.

4) User activity: The algorithm takes into account the user's past activity on the app, such as what videos they've liked or shared.

5) Time of posting: The algorithm also considers the time of day a video is posted, as well as the consistency of posting.

Tips for Boosting Your Content's Visibility on TikTok

Person videoing themselves with phone

Use Relevant Hashtags

Hashtags are a crucial component of TikTok's algorithm, and using the right hashtags can help your content reach a wider audience. Use relevant hashtags that are related to your niche or topic, and be sure to use a mix of popular and less popular hashtags. This can help your content appear in both broad and specific searches.

Optimize Your Captions

Captions are also an important aspect of TikTok's algorithm. Be sure to include keywords and phrases that are relevant to your video, and keep your captions concise and easy to read. Captions that are too long or difficult to understand can negatively impact engagement.

Engage with Your Audience

Engagement is a key factor in TikTok's algorithm, so it's important to actively engage with your audience. Respond to comments, ask questions in your videos, and encourage viewers to like and share your content.

Create High-Quality Videos

The quality of your videos is also important for TikTok's algorithm. Videos that are visually appealing, well-edited, and feature engaging content are more likely to perform well. Use high-quality cameras and editing tools to create videos that stand out from the crowd.

Follow Trends and Stay Up to Date

Finally, it's important to stay up to date on the latest trends and best practices on TikTok. By following other creators and paying attention to popular hashtags and sounds, you can stay ahead of the curve and create content that is relevant and engaging for your audience.

While TikTok's algorithm may seem ominous, by following these tips and best practices, you can increase your chances of reaching a wider audience and boosting your content's visibility on the platform.

By optimizing your captions, using relevant hashtags, engaging with your audience, creating high-quality videos, and staying up to date on the latest trends, you can make the most of TikTok's algorithm and grow your presence on the platform.

Shoot us an email at or schedule a call through our website to learn more about TikTok and how we can help your business elevate itself in the digital space.

Will Staber

Digital Marketing Strategist


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