top of page
  • Will Staber

Unveiling the Hashtag Hack: Placing Instagram Hashtags in the First Comment

Instagram has become a powerhouse for businesses to showcase their products, services, and brand. One strategy that has gained popularity is placing hashtags in the first comment of Instagram posts.

In this blog post, we'll dive into the hashtag hack and explore how it can elevate your Instagram game.

coffee cup with hashtags on it

Why Put Hashtags in the First Comment?

Traditionally, Instagram users would include hashtags directly in the caption of their posts. However, placing hashtags in the first comment offers several advantages:

  1. Enhanced aesthetics: By moving hashtags to the first comment, you can keep your captions clean and visually appealing, creating a more polished and professional look for your posts.

  2. Improved engagement: With hashtags in a separate comment, your caption becomes a more engaging narrative or call-to-action, captivating your audience's attention without distractions.

  3. Organic growth: Placing hashtags in the first comment allows your post to appear in hashtag feeds, increasing its visibility and reaching a wider audience organically.

  4. Streamlined user experience: By hiding hashtags in the first comment, you create a seamless user experience for your followers, avoiding cluttered captions and making it easier for them to engage with your content.

Step-by-Step Guide to Placing Hashtags in the First Comment

Now that you understand the benefits, let's explore how to implement this hashtag hack effectively:

Step 1: Create Your Caption

Craft a captivating caption that complements your post. Be creative, engaging, and align it with your brand voice. Remember, your caption is an opportunity to connect with your audience on a deeper level.

Step 2: Post Your Content

Upload your image or video along with the caption that you've prepared. Hit that "Share" button and let your post go live.

Step 3: Prepare the First Comment

Once your post is live, it's time to add your hashtags in the first comment. Follow these steps:

  1. Open the Instagram app and find your post.

  2. Tap on the "Comment" button below your post.

  3. In the comment box, add your desired hashtags. Aim for a mix of popular and niche hashtags relevant to your content.

  4. Hit "Post" to submit your first comment.

Step 4: Monitor and Engage

Keep an eye on your post's engagement and interact with your audience. Respond to comments, answer questions, and engage in conversations. Building relationships with your followers is key to fostering a strong Instagram community.

a sign reading #becurious

Best Practices for Using Hashtags on Instagram

To maximize the impact of your hashtags, consider these best practices:

  • Relevance is key: Use hashtags that are relevant to your content, target audience, and industry. Research popular and niche hashtags that align with your brand.

  • Mix it up: Include a combination of broad and specific hashtags to expand your reach while targeting your ideal audience.

  • Monitor hashtag performance: Track the performance of your hashtags using Instagram Insights or third-party analytics tools. Identify which hashtags drive the most engagement and adjust your strategy accordingly.

  • Engage with hashtag communities: Explore posts under the hashtags you use and engage with other users. Like, comment, and follow accounts that align with your brand to expand your network.

In Summary: Elevating Your Instagram Strategy with First Comment Hashtags

Placing hashtags in the first comment of your Instagram posts offers a fresh approach to captivate your audience while maintaining a clean and aesthetically pleasing caption. By following the step-by-step guide and implementing best practices, you can amplify your reach, engage with your target audience, and unlock new opportunities for organic growth

Shoot us an email at or schedule a call through our website to learn more about hashtags plus how we can help your business elevate itself in the digital space.

Will Staber

Digital Marketing Strategist


bottom of page