We’ve all been there. You put effort into your social media posts, expecting likes, comments, and shares… and then? Crickets.
The truth is, if your engagement is low, it’s not because the algorithm hates you. It’s because something isn’t clicking with your audience. So, let’s fix that.
1. You’re Posting, But Not Engaging
Social media is, well… social. If you’re just posting and walking away, you’re missing half the equation.
🔥 Fix it: Spend 15-20 minutes before and after posting engaging with other accounts. Reply to comments, jump into conversations, and actually be part of your community.
2. Your Content is Too Generic
If your posts could come from any brand, they probably don’t stand out. People engage with content that feels real, unique, and human.
🔥 Fix it: Add personality. Share stories. Have an opinion. Let your brand’s voice actually sound like a person, not a corporate machine.
3. You’re Not Giving People a Reason to Engage
If your captions sound like statements instead of conversations, people will just keep scrolling.
🔥 Fix it: End your posts with a question or call to action.
4. You’re Ignoring Video
Static posts are great, but video content dominates engagement right now. Platforms like Instagram, TikTok, and Facebook push video content harder than static images.
🔥 Fix it: Start posting Reels, short clips, or even behind-the-scenes stories to mix up your content.
5. You’re Trying to Sell 24/7
Nobody logs onto social media to see ads all day. If all your posts scream “BUY NOW,” your audience will tune out.
🔥 Fix it: Follow the 80/20 rule—80% valuable content, 20% promotional. Educate, entertain, inspire… then sell.
The Bottom Line
If your engagement is flat, don’t blame the algorithm—adjust your approach. Focus on real conversations, personality-driven content, and giving people a reason to interact. Do that, and your social media won’t just grow—it’ll thrive.
Will Staber Digital Strategist | Grab Social
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