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  • Gab Sutherland

11 Reasons Why Your Northern Beaches Business Needs to Invest in Social Media

Updated: Sep 7

Introduction


In the age of lightning-fast internet and instant gratification, social media has become a vital part of every business. It’s no longer just about posting pictures of your dog or checking in at your favourite restaurant. You can use it to build brand awareness and increase sales, but only if you do it right! Here are 10 reasons why your Northern Beaches business should invest in social media:


Social Media is the new Search Engine


Social media is the new search engine and it's time to get on board.

In fact, if you're not already active on social media, you could be missing out on a huge opportunity for your business. With businesses popping up all over the Northern Beaches of Sydney, there is no better time than now!


Northern Beaches Business Owner gets his content and marketing created by Grab Social.
Northern Beaches Business Owner

Social Media will Increase your Sales


Social media is a great way to increase brand awareness, engagement and loyalty. It will also help you convert more of your leads into paying customers.

When you post on Facebook, Twitter or Instagram you are increasing the reach of your business. Each time someone likes, comments or shares your posts it creates “social media content” which gives them incentive to visit your website where they can find out more about what you do and how they can work with you directly.


Social Media will help you build your Brand Awareness


Repeat after me!

  • Social media is a great way to build your brand awareness.

  • Social media is a great way to build your brand credibility.

  • Social media is a great way to build your brand trust.

  • Social media is a great way to build your brand loyalty.

Now breathe and trust the process!


Social Media will help you build Brand Loyalty


Social media is a great way to build brand loyalty. When you offer discounts, promotions, and special offers through social media, your customers will be more likely to stay loyal to your business in the long run.


Social media is also a great way to reach out to customers and create a community. The Northern Beaches is a tight knit community and customer rapport goes a long way! When you respond quickly and professionally when people leave comments on your posts or send private messages through social media platforms like Facebook Messenger or Instagram Direct Messages, it shows that you care about their experience with the company as well as their individual needs and wants.


Social Media engagement has become essential for any business looking for success online. By engaging with potential customers via both traditional content marketing techniques (blog posts) and newer approaches such as influencer marketing programs that include influencers sending out sponsored posts on behalf of brands such as yours – businesses can increase exposure for their products/services while building relationships with current/potential customers alike!


Social media will allow your customers and community to find you


The first and most obvious benefit of social media is that it allows your customers to find you.

Social media is the new search engine. Gone are the days when people would go to Google or Bing and type in “Best Northern Beaches Restaurant” or “Northern Beaches Gym”. Now, more than ever before, consumers have started relying on their friends (and friends of friends) for recommendations on where they should eat, what they should buy and who they should hire for their fitness needs. If you don't have an active social media presence - you're missing out!

Secondary benefits include:

  • Social Media is one of the fastest growing platforms in existence today. This means that if you don't invest in building a solid online presence now - your competition will be doing so tomorrow!

  • Social Media is one of the most effective ways to reach your target audience – whether it's local residents looking for local businesses like yours or potential customers looking specifically within your industry niche market segments such as restaurants, cafes or gyms etc…

Social media provides an opportunity to engage with your target audience


Social media gives you the opportunity to engage with your target audience. This is the key reason why any business should focus on social media.

Your audience is on social media, so it makes sense for you to be there too. The number one thing that businesses can do for their customers is listen to them and respond accordingly.

There are many different platforms out there, but they all have one thing in common: they give users a voice! If you’re spending time and energy creating content, then it’s important that people can see what you have to say about anything else going on in the world or within your industry (not just products).


Want to read our guaranteed 12 ways to engage your audience with high quality content? Click here


Develop conversations around your brand and industry.


Social media is a great way to build a community, relationships, trust and brand awareness. It’s also an effective way to engage with your target market and show them that you care about their opinions and feedback.

You can use social media as a way to find out what they are interested in and how you can help them.


Find out what the competition is doing

  • Competition research

  • Competition analysis

  • Competition benchmarking

  • Competition profiling

  • Competition monitoring

Become a thought leader in your industry.


Get yourself on social media, and you'll be able to:

  • Become a thought leader in your industry.

This is the holy grail of social media marketing—and it's not just because it sounds impressive to say that you are a “thought leader”. Social media gives you access to an audience who may not know who you are, but can identify with what you have to say. If they like what they see, they'll follow your posts and turn into loyal brand ambassadors who will spread the word about their experience with your business. Your customers will become advocates for your brand!

  • Become an expert in your field. No one knows everything about everything; but when someone becomes an “expert” at something (e.g., blogging), then this person has an opportunity for public speaking engagements, book deals or even television appearances—all of which can help boost traffic back towards their website where potential customers can find them!



Social media is not all about sales. Build a relationship with your audience.


Social media is much more than just a way to sell products and services. It’s a powerful tool that you can use to build relationships, trust and loyalty with your audience. Follow the steps in the infographic below and see how social media transforms from a marketing machine into an asset for your business!


Building a strong and meaningful social media presence is more important than ever before in this age of instant gratification and 24/7 online consumerism!


You might be thinking, “That sounds like a lot of work! What's in it for me?” You're right. It does sound like a lot of work. But, what you're getting out of your efforts is worth far more than the time and effort you put into them. Here are ten solid reasons why:

  • Social media is a great way to build loyalty. If people like your brand on social media, they'll be more likely to buy from you because they know what kind of company you are (and how much you care about providing excellent customer service).

  • Social media is a great way to build brand awareness by leveraging influencers' networks and creating content that brings value to their followers while simultaneously promoting your own business... and not just selling products or services directly through ads but instead encouraging engagement by creating contests through hashtags or giveaways where users can share photos/videos/etc with specific tags in order for their entry into the contest win them prizes such as free tickets or gift certificates!

Conclusion

Don't wait until tomorrow to start reaching out to your audience. The insular peninsula of the Northern Beaches is a great place to market any product or service. Social media can be a powerful tool for growing your business and building relationships with customers, so get started today!


If you are looking to leave it to the specialists, contact Grab Social. for all your local social media needs!

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