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  • Will Staber

How to Write Facebook Ads Copy That ACTUALLY Converts

Facebook advertising is hard. No, I'm serious, I mean REALLY hard.

You want to capture the attention of your target audience and entice them to take action, all while staying within the strict character limits of Facebook ads.

BUT, with the right approach, it's possible to create compelling copy that drives results. In this blog post, I'll share some tips on how to write Facebook ads copy that actually converts.

Facebook and Meta Logos

1) Know your audience

The first step in writing effective Facebook ads copy is to know your audience. Who are you targeting? What are their pain points, interests, and demographics? The more you understand your audience, the better you can tailor your ad copy to resonate with them. Use Facebook Audience Insights to gather data on your target audience, and use that information to inform your ad copy.

2) Highlight the benefits

When writing ad copy, it's important to focus on the benefits of your product or service rather than just the features. Your target audience wants to know how your offering can solve their problems or make their lives easier. Be specific about the benefits and use language that speaks directly to your target audience's pain points.

Sell the destination, not the flight!

Neon sign saying "This must be the place"

3) Use attention-grabbing headlines

Your ad headline is the first thing your target audience will see, so it's essential to make it attention-grabbing. Use strong action verbs, ask questions, or create a sense of urgency to pique your audience's interest. Keep it short and sweet to capture their attention quickly.

4) Keep it concise

Facebook ads have character limits, so it's essential to keep your ad copy concise. Use short, punchy sentences that get to the point quickly. Avoid using jargon or complex language that might confuse your target audience. Focus on the most important information and avoid filler words.

Workdesk with computer

5) Use social proof

Social proof can be a powerful tool in persuading your target audience to take action. Incorporate customer testimonials, ratings, or reviews into your ad copy to build trust and credibility. People are more likely to trust the opinions of others, so use social proof to your advantage.

Include a clear call-to-action Your ad copy should always include a clear call-to-action (CTA) that tells your target audience what you want them to do. Whether it's "Shop now," "Learn more," or "Sign up," make sure your CTA is clear and actionable. Use strong action verbs and create a sense of urgency to encourage your target audience to take action.

By knowing your audience, highlighting the benefits, using attention-grabbing headlines, keeping it concise, incorporating social proof, and including a clear call-to-action, you can create effective Facebook ads that capture the attention of your target audience and drive conversions.

Shoot us an email at or schedule a call through our website to learn more about Facebook ads copy and how we can help your business elevate itself in the digital space.

Will Staber

Digital Marketing Strategist


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