Struggling to navigate the world of social media for your Northern Beaches/North Shore business?
Don't worry, you are definitely not alone.
There are so many different platforms and strategies to choose from, it can be overwhelming to know what to do and what to avoid. We understand just how much of a struggle this can be and so have put together some key do's and don'ts for using social media effectively for business success.
First, let's start with the do's:
Define your audience:
Before you start posting on social media, it's important to know who you're trying to reach. Create buyer/client personas or customer avatars to help you better understand your target audience's needs, preferences, and pain points.
Post consistently:
Consistency is key when it comes to social media. You don't want to overwhelm your followers, but in the same sense you also don't want to disappear from their feed for weeks on end. Find a schedule that works for you and has that perfect balance, and stick to it!
Engage with your followers:
Social media is all about being social, so make sure you're responding to comments and messages from your followers. This shows that you care about their opinions and are willing to engage with them on a personal level.
You will notice substantially better results on posts with more comments, and the more you respond to these comments the happier social platforms are (thus the more likely they are to push your post).
Use high-quality visuals:
People are more likely to engage with posts that are visually appealing, so make sure you're using high-quality images and videos.
Take a look at our article on the value of video content for some more tips
Now, let's move on to the don'ts:
Don't be too promotional:
While it's important to promote your business on social media, it's also important to provide value to your followers. Don't make every post about your products or services. Instead, share content that your followers will find useful or entertaining.
Don't ignore negative comments:
It's inevitable that you'll receive some negative comments on social media. Instead of ignoring them, use them as an opportunity to show your customer service skills. Respond politely and try to resolve the issue to the best of your ability.
This is a fantastic way to promote the personal element behind your brand. People connect with people!
Don't buy followers or engagement:
It may be tempting to buy followers or engagement to make your business look more popular, but this is a big no-no. Not only is it unethical, but it's also against the terms of service for most social media platforms.
Don't use too many hashtags:
Hashtags are a great way to increase your visibility on social media, but using too many can make your posts look spammy. Stick to a few relevant hashtags for each post.
We hope these do's and don'ts have been helpful in guiding your social media strategy for your business. Remember, social media is all about being social and providing value to your followers. Stay true to your brand and engage with your audience, and you'll be on the path to social media success in no time!
Email us at hello@grab-social.com or schedule a call through our website to learn more about how we can help your business
Will Staber
Digital Marketing Strategist