So many platforms, so many content forms, so many sizes, so many choices.....
Developing a platform-specific strategy can be difficult, with so many variables at play things can easily seem all too hard. But let's not give up just yet, not all content formats and types perform equally well on every social media platform. In this blog post, we will explore which content formats usually perform the best on major social media platforms.
Let's start with the most popular social media platform, Facebook.
According to research, Facebook users prefer videos and images over text-based posts. Videos receive the most engagement, followed by images and then text-based posts. Therefore, businesses should focus on creating video content, such as product demos, how-to videos, and live streams to gain more engagement on Facebook.
Mix things up, constantly. Keeping things fresh and evolving on your page is the way to keep yourself at the top of the feed and in Facebook's good graces. Give our article on the importance of content variation a read for more info.
We find that face to camera videos are a great way to go for localised or community based businesses, especially on the Northern Beaches. People want to put a face to a brand and a voice to a product, so put yourself out there!
How about Twitter?
The platform is known for its character limit, which means that text-based posts are the most popular format. However, research shows that tweets with images receive 150% more retweets than tweets without images.
Therefore, businesses should focus on creating visually appealing graphics, images, and memes that complement their text-based tweets.
Instagram is a visual platform where users share images and videos with their followers.
Therefore, businesses that use Instagram should focus on creating high-quality images and videos that are visually appealing and tell a story.
Instagram stories are also a super effective way to engage with followers, and businesses can use them to share behind-the-scenes content and showcase their products or services.
Check out our in-depth post specifically on 6 ways to grow your following on Instagram
LinkedIn is a professional networking platform where businesses can share industry news, job postings, and thought leadership content.
Research shows that long-form content such as articles and blog posts perform well on LinkedIn. Businesses can use LinkedIn to establish themselves as thought leaders in their industry by sharing insights and tips that are relevant to their audience.
Northern Beaches businesses should tailor their content to each platform to best increase engagement and reach their target audience. Video content performs well on Facebook, visually appealing graphics on Twitter, high-quality images and videos on Instagram, and long-form content on LinkedIn.
Shoot us an email anytime at hello@grab-social.com or schedule a call through our website to learn more about how we can help your business
Will Staber
Digital Marketing Strategist