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  • Will Staber

Why Instagram Reels Are Changing Social Media Marketing on the Beaches

Updated: Mar 27, 2023

Instagram has become a cornerstone of social media marketing for businesses, with millions of active users scrolling through their feeds each day. With the launch of Instagram Reels, businesses now have a new tool to leverage for their social media strategy. Today we're going to explore why Instagram Reels are changing the social media game for businesses on the beaches.

Increased Engagement

Instagram Reels are short, 15-second videos that are designed to be highly engaging. This makes them a great tool for businesses to capture their audience's attention and keep them engaged with their brand. By creating fun, informative, and entertaining Reels, businesses can increase their engagement rates, which can ultimately lead to more sales and brand loyalty.

Boosted Reach

Instagram Reels are shown to users on the Explore page, which is where users go to discover new content and accounts based on their interests. This means that businesses that use Instagram Reels have the potential to reach a much larger audience than their existing followers, as their content can be shown to users who may not have otherwise seen it. This increased reach can be especially beneficial for businesses looking to expand their customer base.

Check out our article on the importance of video content to learn more about boosting reach.

Creativity and Personality

Instagram Reels allow businesses to showcase their creativity and personality in a way that other social media platforms may not. With the ability to add music, filters, and text, businesses can create fun and engaging content that stands out from their competition. By showcasing their personality and creativity, businesses can build stronger relationships with their followers and increase their brand loyalty.

Cost-Effective Marketing

Creating Instagram Reels is a cost-effective marketing strategy that can deliver significant results. Businesses can create Reels using their smartphones, without the need for expensive equipment or professional editing software. This makes Instagram Reels an accessible and affordable marketing strategy for businesses of all sizes.

Virality Potential

Instagram Reels have some serious potential to go viral, as users can share Reels with their followers and on other social media platforms. Businesses can take advantage of this by creating content that is highly shareable and appealing to a wide audience. By going viral, businesses can reach new customers and increase their brand visibility, ultimately driving growth and success.

One viral post can change everything.

Businesses can leverage Instagram Reels to stand out in a crowded market. By creating engaging and entertaining content, businesses can build stronger relationships with their followers and increase their brand visibility, ultimately driving growth and success.

Shoot us an email at or schedule a call through our website to learn more about Instagram reels and how we can help your business step forward in the digital space.

Will Staber

Digital Marketing Strategist


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