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  • Will Staber

Different Facebook Ads Formats and How to Use Them

Facebook is a powerful platform for advertising, but with so many ad formats available, it can be overwhelming to know which ones to choose for your business.

Today, I'll break down the different Facebook ad formats and explain how to use them effectively.

Facebook app in App Store

Image Ads

Image ads are the simplest and most common type of Facebook ad. They consist of a single image and a brief text description. Image ads are great for promoting a product or service, showcasing a special offer, or driving traffic to your website. To make your image ads more effective, choose high-quality images that are relevant to your target audience and use clear, concise copy that highlights the benefits of your product or service.

Video Ads

Video ads allow you to showcase your product or service in action and can be more engaging than static image ads. To create a successful video ad, keep it short and sweet (30 seconds or less) and make sure the video is visually appealing and informative. You can use video ads to promote a new product or service, share customer testimonials, or showcase your brand's personality.

Video camera being held up to sky

Carousel Ads

Carousel ads allow you to showcase multiple products or images in a single ad. Users can swipe through the images and click on individual products to learn more. Carousel ads are great for e-commerce businesses or brands with multiple products or services. To make your carousel ads more effective, use high-quality images that are visually appealing and arrange them in a logical sequence that tells a story or highlights the benefits of your products or services.

Collection Ads

Collection ads are designed for mobile devices and allow users to browse multiple products or services within the Facebook app. Collection ads consist of a cover image or video and multiple product images below. When a user clicks on a product image, they are taken to a full-screen landing page where they can learn more about the product and make a purchase. Collection ads are great for e-commerce businesses or brands with a large product catalog.

Instant Experience

Ads Instant Experience ads (formerly known as Canvas ads) are immersive, full-screen ads that allow users to interact with your brand within the Facebook app. Instant Experience ads can include a combination of images, videos, and product carousels, as well as lead capture forms and other interactive features. Instant Experience ads are great for showcasing a new product or service, promoting a special offer, or driving conversions.

Choosing the right Facebook ad format is key to the success of your advertising campaign. Consider your business goals and target audience when selecting an ad format, and be sure to use high-quality images, engaging video content, and clear, concise copy to make your ads stand out. By following these best practices, you can create effective Facebook ads that drive conversions and grow your business.

Shoot us an email at or schedule a call through our website to learn more about email marketing and how we can help your business elevate itself in the digital space.

Will Staber

Digital Marketing Strategist


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