If you're a business owner on the Northern Beaches or North Shore, having a strong social media strategy is essential for attracting and retaining customers. However, despite the importance of social media, many businesses in the area are falling behind the curve, missing out on the potential benefits that a strong social media presence can bring.
As a locally run digital marketing agency specialising in businesses on the Northern Beaches, we've seen first-hand the impact that a lack of effective strategies for social media can have. From increased brand awareness to higher website traffic, a well-executed social media strategy is critical in helping your business thrive, adapt and continue to refresh itself in the digital age.
Many businesses in the area are failing to keep up with the rapidly changing social media landscape. They may be:
Posting sporadically
Using outdated tactics
Or failing to engage with their audience effectively
As a result, they're missing out on the exponential curve of benefits of social media, and quickly falling behind their competitors in the online space.
One of the biggest reasons that businesses are struggling to keep up with social media is the sheer complexity of the platforms themselves. From Facebook to Instagram, Twitter to LinkedIn, each social media platform has its own unique set of rules and best practices. For small business owners who are already juggling a multitude of tasks, managing social media can quickly become overwhelming. The time to properly understand algorithm changes and target them can be immensely daunting.
Additionally, the social media landscape is constantly evolving. What worked a few years ago may no longer be effective, and keeping up with the latest trends and changes can be a full-time job in and of itself. This is where a digital marketing agency or manager can come in, providing expert guidance and support to help your business stay on top of the latest social media developments. Take a look at our recent blog on the importance of variation on social media
As e-commerce continues to boom and the younger generation begin to face spending decisions, the draw of a brick and mortar location is becoming less and less. This has placed social media at the forefront of both growing and retaining a profitable client base. Here's a further list of 12 reasons why investing in social media management on the Northern Beaches is worth it.
The localised business environment across the Northern Beaches and North Shore is ULTRA competitive. Businesses are constantly popping in and out of existence with an inability to adequately build and hold clients. This has become even more pronounced in light of booming social media potential for businesses, with those most successful often having the best presence across their market on socials.
This is no coincidence.
Don't fall behind the social media curve - Email us at hello@grab-social.com or schedule a call through our website.
Will Staber
Digital Marketing Strategist